The future of marketing services

Trends, KPI's and benchmarking insights

Moore Kingston Smith recently launched their annual survey on the financial performance of marketing services companies in the UK.

We are delighted to be bringing you a bitesize session by Moore Kingston Smith where Callum Gritt, Marketing Services Director, and George Hatswell, Director, will be sharing some of the key insights from their report.

The MKS annual survey is an important reference tool for industry insiders, analysing the performance of over 250 marketing services companies to provide the most comprehensive summary of financial performance statistics, including profit ratios, productivity ratios, and staff costs.

Join this free webinar to hear a tailored summary of the results and key messages for our IPA members. Topics covered include:

  • KPIs and trends within the sector
  • Benchmarking insights
  • The impact on M&A
  • The outlook for the advertising industry in the coming year

Meet the speakers:

Callum Gritt

Callum Gritt

Callum Gritt has worked for Moore Kingston Smith since 2013 and his portfolio includes clients from start-up companies, owner-managed businesses, and corporate clients through to large international groups. He largely works with clients operating within the marketing, media, consultancy and technology services sectors.

George Hatswell

George Hatswell

George Hatswell provides transaction support and due diligence on behalf of banks and private equity houses for their lending and investments. His experience also includes company valuations as well as lead advisory work. George has also supported the sale of a majority stake in YouTube channel Toddler Fun Learning to the private equity-backed media vehicle, Moonbug Entertainment.

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Last updated 06 March 2025