Next Generation Brand-Building

How to create inclusive, effective advertising

We know the world is a diverse place. But how many people see themselves authentically represented in advertising?

This year, the IPA Effectiveness Awards' President’s Prize will be awarded to the entry that demonstrates next generation brand-building – by reaching a new audience of customers.

There is a gap in the audiences reached by advertising, with communities ignored, under-represented, or misunderstood. In this webinar, we will look at ways to change this, how we can embrace and reflect the true stories of British communities, and how we can provide allyship through advertising.

Join our expert panel, led by IPA President Josh Krichefski, to hear how they recommend navigating these challenges to create inclusive, effective campaigns that resonate with modern society.

  • Josh Krichefski, CEO UK and EMEA and IPA President, GroupM (moderator)
  • Sarina Da Costa Gomez, Creative Director, The&Partnership
  • Serhat Ekinci, MD, Unite at OMG
  • Hannah Fisher, Strategy Director, The&Partnership
  • Matt Waksman, Head of Strategy, Ogilvy


Last updated 01 May 2024