The preeminent emerging technology conference in the world, SXSW 2024, has again called upon it's global creative community to identify innovative new ideas. Join veteran attendee Nigel Gwilliam in Edinburgh to hear his lessons from Austin, Texas.
While there are thousands of participants in hundreds of sessions over the course of the ten days, key themes tend to emerge each year.
2022 was all about Web3, crypto and the metaverse, and following the epoch defining rise of OpenAI and its ChatGPT, 2023’s conference witnessed the return to centre stage of artificial intelligence.
But AI is just one of 24 conference tracks at this year’s South By. It was accompanied by XR, Climate Change, 2050 and psychedelics, amongst many more.
Join us for your very own window into the highlights of SXSW 2024, and an opportunity to ask IPA's Director of Media Affairs Nigel Gwilliam all of your South By questions.
Aren't able to join us in Edinburgh? We will also be visiting the following cities around the UK;