TouchPoints Launch 2023 (virtual)

Top-line results from the very latest TouchPoints Daily Life

Join us for the 2023 TouchPoints launch - an overview of the top-line results from the very latest TouchPoints Daily Life.

TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset. Guest speakers will be explaining the different ways they use TouchPoints for (and with) their clients.

Alongside this, we’ll have an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life where we'll be looking at two waves of data, enabling us to look at the effect of seasonality.

Agenda

10.00am Welcome

Belinda Beeftink, Research Director, IPA

10.05am Introduction

Josh Krichefski, CEO, EMEA and UK, GroupM and President, IPA

10.10am Keynote

Kelly Beaver MBE, Chief Executive, UK and Ireland, Ipsos

10.25am Case study 1

Vicky Fox, Chief Planning Officer, OMD

10.40am Case study 2

Ruth Bates, Head of Data Arts, Saatchi & Saatchi London

10.55 TouchPoints: The Latest Data

Dan Flynn, Deputy Research Director, IPA

11.15am Audience Q&A

11.25am Closing Remarks

Belinda Beeftink, Research Director, IPA

11.30am Event end

Contact us

If you have any questions relating to this event please email us at [email protected].

Last updated 07 December 2023