Join us at the 2024 TouchPoints launch for an overview of the top-line results from the very latest TouchPoints Daily Life.
TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset. Guest speakers this year include a keynote speech by Saatchi & Saatchi Chief Strategy Officer Richard Huntington, and case studies by EssenceMediacomX, Newsworks, and All Response Media, explaining the different ways they use TouchPoints for (and with) their clients.
Alongside this is an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life, including two waves of data, enabling us to look at the effect of seasonality.
Sign up now to book your free place.
9.00am Breakfast and Networking
9.30am Welcome
9.35am Keynote Speech
9.55am EssenceMediacomX Case Study
10.10am Newsworks Case Study
10.25am All Response Media Case Study
10.40am TouchPoints: The Latest Data
11.00am Audience Q&A
11.15am Closing remarks
Agenda is subject to change