TouchPoints Launch 2025

TouchPoints is the IPA's unique consumer-centric, annual cross-media dataset. Join us on Wednesday 25 June to hear guest speakers share case studies on the different ways they use TouchPoints for (and with) their clients. Alongside this is an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life.

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Agenda

9.00am Breakfast and Networking

9.30am Introduction

• Denise Turner, incoming Media Research Director, IPA

9.40am OMG case study

• Vicky Fox, Chief Planning Officer, OMG UK

9.55am Cream case study

• Jamie Parks-Taylor, Director of Insight & Analytics, Cream

10.10am Wavemaker case study

• Lucy Cook, Strategy and Planning Director, Wavemaker Manchester

10.25am The latest TouchPoints data

• Dan Flynn, Deputy Research Director, IPA

10.40am Speaker Panel: Questions from the Floor

• Denise Turner, incoming Media Research Director, IPA (moderator)
• Vicky Fox, Chief Planning Officer, OMG UK
• Jamie Parks-Taylor, Director of Insight & Analytics, Cream
• Lucy Cook, Strategy and Planning Director, Wavemaker Manchester
• Dan Flynn, Deputy Research Director, IPA

10.45am Coffee Break

11.05am Behavioural Economics

• Rory Sutherland, Vice Chairman, Ogilvy UK

11.35am Rory unplugged: A live Q&A

• Rory Sutherland, Vice Chairman, Ogilvy UK

11.50pm Closing Remarks

• Denise Turner, incoming Media Research Director, IPA

12.00pm Close

Agenda subject to change