Join our annual event where we look at the pressing issues facing consumers across the year – and how brands need to address them to keep buyers on their side.
In this breakfast session with Foresight Factory, we will highlight critical topics affecting consumers in the year ahead and what this means for how to effectively communicate with them.
This year’s theme is Reckoning with Reality. As we approach 2024, the business landscape is poised for transformative shifts. Brands and consumers must grapple with these four critical questions:
Foresight Factory will share exclusive insights tailored for IPA members based on their latest consumer data, hand-picked, best-in-class marcomms case studies and strategic branding and comms imperatives for 2024.
Our expert panel will then discuss the challenges and opportunities these topics present for brands as we head into the new year.
9.00am Breakfast and networking
9.30am Welcome and introduction
9.40am An in-depth look at the four critical questions - what it means to be human, healthy, sustainable, and have a sense of belonging today.
10.20am Representing Reality: Making Sense of a Somewhat Precedented Future
Simon Frazier, Head of TouchPoints Marketing & Data, IPA
10.30am Panel discussion
11.00am Audience Q&A & Closing Remarks
Please note that this agenda is subject to change.