IPA Business Growth Conference 2019

Catch up on all the 2019 Business Growth Conference.

The 2019 Business Growth Conference delegates were left in no doubt about how to reimagine their businesses, how to develop a growth mindset as well as the inside track on what advertisers are looking for from their agencies; brand, comms and experience.

They heard it from the people in the know including Publicis Sapient’s Nigel Vaz, Oxford Leadership Founder Brian Bacon and Mirren Business Development’s Brent Hodgins.

This year, 350 Business Growth Conference delegates learned how to reimagine their businesses, how to develop a growth mindset and what advertisers are looking for from their agencies; brand, comms and experience.

They were the first to learn about the six principles for successful pricing strategies and went away with a free copy of the IPA’s new learning on pricing strategies: The Price of Success. So if you missed it, catch up with the content and the videos here.

Catchup with the outputs of the 2019 Business Growth Conference

    Videos

    Keynote presentation from newly appointed IPA President. How can our industry become more commercially relevant to our clients to ensure their growth is our growth?

    Brian’s experience at Oxford Leadership is to help companies accelerate sustainable business performance. He shares his perspective on developing a growth mind set, in particular the relationship between personal and corporate growth.

    Marc Nohr, CEO, Fold7 and Lisa Thomas, Chief Brand Officer, Virgin look at the challenges that clients face to drive growth.

    Janet Markwick, Founder & CEO, Markwick Consulting and IPA Commercial Leadership Group and Sam Jordan, Executive Vice President, Manifesto Growth Architects, discuss how agencies can deliver value to their clients and what pricing models are available to them.

    Brent Hodgins, MD, Mirren Business Development, unveils the three most significant trends ahead, including a look at management consulting firms, in-housing and marketing technology. Brent Hodgins will share his thinking at his hands-on workshop in September.

    How is our industry evolving? What new business models are the new communication companies adopting and how do they see the future of the industry? The Fawnbrake Collective's Amelia Torode, Wonderhood Studios' David Abraham and Group of Human's Chris Clarke discuss.

    Presentation Decks

    The Price of Success

    • This white paper defines the challenges, competitors, complexity and commercial reality facing businesses and how using a wide range of pricing models can drive agency growth.

    Photos

    Podcast

    Complete video playlist

       

    2019 Business Growth Conference sponsors

    Want to learn about Business Growth? Catch up on the 2017 and 2018 conferences or visit our Business Growth hub.

    Last updated 30 November 2020