Catch up on all the compelling conference videos and presentations, and gain knowledge and insight that can help you transform your clients’ businesses.
Conference Welcome
Christian Byron, OMG UK and IPA Commercial Leadership Group Chair welcomes to the 2024 IPA Business Growth Conference.
AI as a driver for growth
We hear from four different perspectives explaining how they embrace AI and what they plan to do in the future.
Agency Transformation
Re-wiring the house with the lights on. How can agencies change their business model and what might success look like?
Agency transformation: panel discussion
A panel of experts discusses the practical steps on how to implement change.
How do we retain a motivated and engaged workforce?
Results of research commissioned by the IPA and ISBA into what attracts junior to mid-level agency staff.
Why building a sustainability strategy is critical to future success
How creative and media agencies are approaching environmental stewardship.
Operating in the sustainability space: panel discussion
The role that agencies can play in making the industry more sustainable, and how to drive change.
Closing Remarks
Christian Byron, OMG UK and IPA Commercial Leadership Group Chair closes the 2024 IPA Business Growth Conference.