Giving agencies back their agency

IPA Business Growth Conference 2025

The Pitch Positive Pledge has given agencies the confidence to push back on unrealistic demands from the pitching process. With the volume of pitches on the decline, could agencies win new business without a pitch?

This panel will discuss how agencies can get back their agency in the pitching process sharing examples of how they’ve done it along the way.

With Pedro Martins, Chief Growth Officer, Mediaplus UK, Tobi Asare, Managing Partner, Head of Growth, UK, Ellie Olliff, New Business Director and Partner, BBH, Gina Hood, Head of Growth and Client Partner, Pablo.

Last updated 09 July 2025