As a New Business and Marketing professional, you build the reputation and profile of your organisation, you promote and represent it and you are at the heart of its growth. The purpose of the New Business and Marketing Group is to support you by defining and fostering best practice to deliver growth for your agencies and clients. We also help with new talent acquisition and promote the value of it as a career.
Join the IPA New Business Network
The IPA New Business Network is a space where all New Business and Marketing professionals can work and learn together, sharing insight and research along with the IPA's New Business and Marketing Group.
You can use this group to:
- Ask questions and connect with other IPA members to receive and offer advice.
- Share your stories, experiences, and ideas. We will be sharing insight, thought leadership and new research, but we love to hear from you as well.
- Meet other professionals who share your interests and can help you make better and more well-informed decisions with others in the community.
- Find out about upcoming events in the industry.
Resources for New Business and Marketing Professionals
IPA New Business Network
A space where any and all new business and marketing professionals can work and learn together, sharing insight and research along with the IPA's New Business and Marketing Group.
Top 10 Tips for New Business Success
Best practice tips for agencies on planning and performing the perfect pitch, including prospecting, completing an RFI and choosing the right pitch team.
New Business Diaries Podcast
A podcast series brought to you by the IPA New Business and Marketing Group. Listen to the group speak to some of the biggest names in our industry on the new business hot topics.
Sign the Pitch Positive Pledge
Helping both clients and agencies enhance the existing pitch process by focusing on behaviours to improve mental health, cause less wastage and reduce costs.
Finding an Agency
The ultimate best-practice guide from ISBA and the IPA to agency search and selection that delivers win-win on both sides.
IPA New Business and Marketing Group
If you are interested in knowing more about our New Business and Marketing Group please contact joyce@ipa.co.uk.
Jess Gibb (co-chair)
CMO, St Luke's
Pedro Martins (co-chair)
Chief Growth Officer, Total Media
Tobi Asare
Managing Partner, Head of Growth, OMD UK
Tracey Barber
Senior Vice President Client Growth, Rapp
Caitlin Bavin
Group Head of New Business & Marketing, VCCP
Gareth Evans
Group Managing Director, Cogent
Helen Lee
Head of Growth & Marketing, UK & EMEA, Wunderman Thompson
Ellie Olliff
New Business Director & Partner, BBH London
Oli Richards
Chief Marketing Officer, The Beyond Collective
Nagmeh Taheri
Chief Business Development Officer, Publicis Media
Christi Tronetti
Head of Growth, M&C Saatchi London
Laura Vipond
Chief Growth Officer, Ogilvy UK