Laurence Green
Independent adviser to creative businesses
After starting, growing and selling two creative agencies (Fallon London, to Publicis; 101, to MullenLowe/IPG), Laurence is now an independent adviser to creative businesses of all stripes. He works with agencies, brand owners and media owners on tasks ranging from strategy and storytelling to growth and exit.
A serial IPA Effectiveness Awards winner (Fallon London was named Best New Agency at the 2000 Awards and MullenLowe named Effectiveness Network of the Year twenty years later), Laurence has also served as Convenor of the Awards and member of the Effectiveness Awards Board.
As an IPA Fellow, Laurence has edited two books on marketing best practice and was the only agency strategist named in the Financial Times’ Creative Business Top 50; a founding member of c&binet (the Department for Culture, Media & Sport’s creative industries thinktank); and a founding trustee of the Marketing Academy (the not-for-profit marketing leadership mentoring organisation).
A columnist for Campaign magazine for many years, and brand and advertising columnist at the Sunday Telegraph for three, he now writes monthly for The Media Leader.