Vinod Subramanian
Former Global Marketing Director at DiDi
Vinod is currently the Co-Founder at Weaveroo, a start-up working on the cutting edge of eCommerce and Generative AI. Until recently he was Director of Global Marketing Effectiveness, Media and Agency Management and at DiDi Global, a world leader in the mobility space.
Vinod is deeply focused on quantifying the impact of all marketing activity to core business metrics and he was instrumental in setting up the brand Marketing Effectiveness function within DiDi.
He comes with a wealth of experience across global organisations and is an expert in handling complex multi-market scenarios. Previous roles includes leading Commercial teams at Huawei, Agency Management and client leadership roles at WPP & Dentsu.