More than half of C-suite executives in an FT/IPA survey rated their knowledge of brand building as ‘average’ or worse.
That’s despite all the evidence that businesses with high-performing brands developed through marketing communications enjoy superior share growth, pricing power and profitability.
Source: IPA Databank, 2008-2018, creatively awarded long-term cases
The IPA, the professional institute for the UK’s leading advertising agencies, has been analysing and sharing knowledge about the most effective brand strategies for almost 40 years.
Precisely because we don’t think 'average' is good enough.
If you agree, start by reading our free report into why business leaders have stopped brand-building and what they should do about it. Please complete the form below and we’ll email you this report.
Please get in touch if you would like us to talk to your business about the benefits of brand-building.