Only 20% of C-suite leaders believed strong brands were “very important” for increased profitability, in a recent FT/IPA study.
Yet we have been publishing evidence of the financial payback from brand advertising for almost 40 years.
Our reports have looked at how brand advertising works and how to balance it with shorter-term activation marketing, such as sales promotions. Whatever category you’re in.
If you would like to see the evidence, start with our presentation of key charts from "Effectiveness in Context" by Les Binet and Peter Field. Please complete the form below and we’ll email you the presentation.
Please get in touch if you would like us to talk to your business about the benefits of brand-building.