Brand advertising builds businesses – here’s the proof

Read free reports into how advertising works and the most effective advertising strategies.

The IPA and the FT, along with EffWorks, a cross-industry marketing effectiveness initiative, have partnered to help you invest in advertising for long-term business success. FT readers know that making the right investment decisions requires access to the best evidence. Over decades, the IPA has built a unique bank of evidence of how effective advertising grows brands and pays back financially.


To read free sample extracts of this evidence, please fill out the form below.

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Last updated 10 November 2021