Building a brand can build pricing power

Evidence from 40 years of case studies in the IPA Effectiveness Awards

Evidence from the IPA Effectiveness Databank demonstrates that successful brand building advertising can strengthen a brand’s pricing power and profits. This evidence is taken from the IPA Effectiveness Awards. For more than 40 years, the Awards have required entrants to provide rigorous proof that their advertising met its objectives and to rebut alternative explanations for these results.

Last updated 19 March 2024