Christmas is a time of tradition. For example, all kinds of brands creating ads that talk to the emotions. The kind of advertising that moves consumers and drives long-term growth. But why reserve such an approach just for Christmas? Emotional brand-building ad campaigns can drive results at any time of the year, creating greater long-term profits, market share, and brand loyalty.
IPA Effectiveness Awards case studies from Virgin Media and McDonald’s UK illustrate how shifting to emotional advertising led to improved business results.
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