Job description

In this job, you’ll spend your time stripping back jargon and breathing life into B2B words. You’ll take messages or ideas, crafted by our strategy or creative teams, and grab the reader’s attention for long enough to move minds.

You might be writing a wistful video narrative, a witty social quip or a plain-English landing page. Whatever the work, you’ll always bring a touch of creativity and a lot of simplicity. You’ll write articles to challenge and refresh B2B marketers, on the agency’s blog. You’ll take on the odd whitepaper here and there. But you’ll also be excited by the challenge of creative briefs – which you’ll tackle occasionally when the opportunity arises.

The Agency

We develop clever, creative, and simple solutions for marketing people working in complex, international businesses. We are trusted by some of the largest companies and biggest brands in the world with their B2B marketing. And we aim to become the best B2B agency in the world (pound for pound).

After a strong year, we’re building the team in 2024.

The Role
You’ll work closely with our Copy Lead, who’ll support your development and review work. Your role will be 80:20. Most of the time you’ll be crafting ads or content for existing campaign concepts. But you’ll also work with Art Directors or Designers occasionally on campaign ideas.

You’ll be responsible for:

• Understanding a client’s business and communication needs, and the strategic brief which forms the basis of the work.
• Understanding target audiences and content plans.
• Building on existing campaign ideas to create imaginative and emotive content or ads.
• Generating and maintaining enthusiasm for great copy within the agency (and with clients).
• Starting to develop original advertising and communications ideas alongside an Art Director or Designer. These campaigns should inspire the target audience and address the client’s business problem.
• Presenting ideas and work to the Copy Lead for approval and development.
• Responding to client or internal feedback and developing work thoughtfully – without losing sight of best practice.
• Collaborating on the production of creative outputs e.g. print advertisements, video content, social media content, mailings etc. 


Here’s an overview of the experience, skills and knowledge you’ll need to carry out the role. These elements will form the basis of selection for the role.

• Must be educated to degree level in a relevant discipline.

• Minimum of 2 years in a copywriter’s role within an integrated agency, ideally with experience in B2B. In-house applicants from B2B companies will also be considered.
• Experience in a multi-channel environment, bringing a big idea to life across different media.

Knowledge, skills and abilities
• Imaginative and full of ideas.
• Keen to break through the beige of traditional B2B marketing.
• Keen to find the gold in briefs (with support) – even when things get complex.
• Able to distinguish between a central, core idea and the execution (an individual ad).
• A passionate advocate of good writing.
• Able to write clear, accurate and persuasive copy that can engage different audiences.
• Able to explain and justify creative choices in terms of business impact (with support).
• Happy to play a team role, and operate effectively under pressure (again, with support).
• Tenacious and resilient throughout the frustrations of an iterative process.

• Determined to write refreshing work, from the smallest social post to the longest report.
• Keen to develop creative skills and push ideas as far as possible.

The Package

The added extras
• 25 days’ holiday per annum, plus your birthday off
o Holiday allowance will increase by one day per year after 2 years’ continuous employment up to a maximum of 30 days
• Discretionary, company-wide bonus scheme based on achieving our overall performance targets
• Group Pension Scheme (enrolment after 3 months with the company)
• Vitality Private Medical Insurance, including rewards and discounts on spas, gyms and more (on successful completion of probationary period)
• Flexible/hybrid working approach
• £250 annual allowance to improve your home working environment
• Annual volunteer day and an Inca Challenge’ away day (1-2 days) – voluntary attendance and not taken from holiday allowance
• Full happiness and wellbeing programme including:
o Quarterly Wellness Day
o Lunch and Learns
o Monthly socials
o Employee Assistance Programme
o Mental Health First Aid
o And… lots more!
If this copywriter role sounds like your perfect challenge, send us your CV.

The Agency


We make the complicated simple.

We develop brilliantly clever, creative, and simple solutions for marketing people working in complex, international businesses. We are recognised as experts in B2B marketing, trusted by some of the largest companies and biggest brands in the world. We aim to become the best B2B agency in the world (pound for pound).

We share a set of values and behaviours which have enabled us to reach this position as a team, and which we aspire to deliver every day:

1. Compassionate
• We care about our clients, and we care about each other.
• We go the extra mile to make things easier for others - simplifying briefs and proposals, clarifying timings, collaborating, and maintaining an open dialogue.
• We create an environment in which our colleagues will thrive and produce their best work, and through which our clients will instinctively turn to us first for help.

2. Resilient
• We have the ability to bend, not break, under pressure, and emerge stronger.
• As we strive to grow, and take on even greater challenges, we will continue to learn how to flex and be agile.
• And we help our clients to be resilient when they themselves are under pressure, supported by clear and simple objectives, strategies, processes and timelines.

3. Supportive
• We help and empower each other to achieve much more than we could as individuals.
• We encourage and enjoy open collaboration, feedback, and viewpoints from every perspective - as a team, and in our process of working with clients.
• We take responsibility for making other people’s lives easier, without having to take over.

4. Confident
• We’re confident in our abilities, processes and experience, but we should never be cocky.
• We’re not out to impress clients with how smart we are.
• We will always be ready to ask questions, and to express our considered views and opinions as simply as possible, and we’ll encourage and trust others to do the same.
• It’s essential that we will always maintain a hunger to learn and to share, further building our knowledge and expertise, our methods, and our confidence.

5. Thorough
• We keep everything as simple as possible to enable us to work quickly, but we will always build in quality checks, giving ourselves time to get things right.
• We set a clear direction, and take collective personal responsibility for delivering, always taking the strain off our clients wherever we can.
• We aim high, and then do it on the fly.

6. Respectful
• We recognise individual contributions, whilst always working as a team with common goals. Mutual respect and trust for each other is fundamental.
• We treat suppliers and partners in exactly the same way.
• And we will always be respectful to our clients, taking time to understand their objectives, their perspectives, and their opinions.