Developing and delivering a central marketing programme for the Global Group.
Production of central marketing assets which can be used by international supporters of the Ad Net Zero, such as decks, messaging docs and Q&As.
Ongoing management of content for adnetzero.com and its social channels.
Support to fulfil the production of communications activities such as podcasts, speaker opportunities at events and media relations.
Delivery of high-profile marketing activities at Cannes Lions each summer.
Delivery of the Ad Net Zero Global Summit.
Working closely with the fellow Ad Net Zero team members to maximise developments to the benefit of the Global Group and international chapters.
Working with the Advertising Association Finance team to deliver activities through an agreed marketing budget.
Be the point person for requests for marketing materials from Global Group supporters and international chapters.
Skills and Experience
The successful candidate will have:
Strong B2B marketing and communications skills – with significant previous experience in the advertising industry.
Excellent writing and design capabilities, with a proven ability to produce high-quality professional materials for the businesses you have worked at.
Experience in managing content production for events, both in-person and online.
Ability to build collective action on activities, being able to present effectively in meetings, sharing opportunities and driving engagement from participants.
Knowledge of best practice in campaign reporting to provide regular, consistent updates on marketing and comms activities.
Have a proactive and problem-solving attitude to work.
Be self-motivated and good at motivating others.
Understanding of the broader context of climate change and its context within the advertising industry.
Understanding the broader business need for climate action and the way businesses are currently measuring their performance.
An appetite to further their sustainability knowledge, including attending relevant industry events, reading industry articles and reports. Completing the Ad Net Zero Essentials training and engaging with any other applicable industry/sustainability learning opportunities.
Private medical insurance
25 days holidays (+Bank holidays, increasing with length of service)
Enhanced employer pension contributions
Life Assurance and Income Protection
Learning & Development budget
Mobile phone allowance
Company social events.
This is a hybrid role, requiring attendance at our central London office on Tuesdays & Thursdays.
About the Advertising Association
The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. We are the only organisation that brings together agencies, brands, and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
About Ad Net Zero
In November 2020, the Advertising Association launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net-zero carbon emissions from the development, production, and media placement of advertising. In summer 2022, a Global Group launched with the intention to expand Ad Net Zero internationally, with immediate focus on the US market. The US chapter launched in Q1 2023, with more international chapters planned during 2023 and 2024.