Paid Social Manager

Job description

This role sits in our Activation team, working closely with the Planning and Data teams, and other channel (e.g. audio, TV, programmatic) activation specialists. The Paid Social Manager runs campaigns end to end and implements best-in-class strategy and processes.

This is a comprehensive Social Planner/Buyer position, responsible for the planning and output of social campaigns. However, we’d strongly encourage and invest in training in other channels (such as influencers, PPC), depending on the person’s individual career goals and business needs.

Beyond full service management of client campaigns, this role may also cover strategic projects, audits and temporary support of clients’ in house social activity.

The Paid Social Manager will work with the Head of Digital, Commercial Director, Business Directors and Head Of Data to continually evaluate the market and onboard the best technology, data partners and media vendors.

Analytics, attribution and data visualisation are a key part of this role. You’ll be intrinsic in the agency’s evaluation and implementation of measurement, test and learn frameworks and targeting
solutions, in the short and long term).

This role is very client-facing and requires someone who can see ‘the bigger picture’ and understand how all channels fit together to deliver our clients’ objectives, not only their specialist disciplines. Your social activity is often part of an integrated media plan featuring both “offline” and “online” channels, and must work cohesively with these touchpoints, as well as owned and earned communications.

The role will always cover a mix of advertisers across different verticals. As a young independent agency, we regularly work with start up and scale up brands, occasionally launching advertisers’ very first media activity. Therefore you need to understand onboarding/account set up processes

This role reports into the Head of Digital, who in turn reports directly to the CEO. This role would have the support of a Digital Executive.

We are usually based in the office 3/4 days a week.


3+ years’ experience in paid social media; you’re highly proficient in planning, activating, optimising and reporting across diverse campaign types and advertiser categories. This doesn’t have to be solely agency-side, but some agency experience is strongly preferred.

Strong knowledge of the latest techniques, developments and challenges in the market e.g. new ad products, data, tracking, audiences. Experience in dashboarding and data querying is a plus. You monitor and communicate social landscape developments to the wider agency, and ensure they’re integrated into media plans.

Experience across Meta, Twitter and TikTok. Ideally also Snapchat, LinkedIn, Reddit, Pinterest.

Strategic capabilities: you’re able to translate clients’ business problems into suitable media KPIs, thinking beyond media metrics. This is not solely an implementational role - you need to be able to translate non-social specific campaign briefs, and brands’ challenges, into effective social plans.

Skilled in analytics. You identify and interpret meaningful insights, and proactively ensure they’re acted upon. You have experience running brand uplift studies and working with reporting dashboards.

Able to build and develop strong, positive, productive relationships with clients, as well as our vendor contacts, internal teams and other external stakeholders (e.g. creative agencies).

Contribute to internal resources, process development and the upskilling of both colleagues and junior clients.

Participate in pitches, and manage the onboarding of new clients within your channels.

You’re proactive, positive, collaborative, well-organised, adaptable, numerate, commercially-minded and have strong attention to detail.

You have excellent written and verbal communication skills, and show an aptitude to presenting to senior clients and stakeholders.

You ensure that billing is completed accurately and quickly.

You’re passionate about media and communications, and want to do great work that will make our clients and the agency famous.

You’re enthusiastic and proactive about your development, actively working with your line manager and the wider agency to make the most of the training on offer and continually enhance your skillset.

Please submit your CV and a covering note, explaining why you feel Bicycle is the right fit for you.

The Package

Up to £40,000 salary. Up to £45,000 for Senior Social Manager candidates (will need to demonstrate additional experience)

Flexible, extensive benefits post probation. These include:
● Cycle to work scheme (of course)
● Additional holiday for every full year as an employee
● Two additional days of holiday per year for volunteering
● Pet-friendly offices
● Brompton bikes for employee use around London
● Annual away day & monthly socials
● Free Audible membership
● Private healthcare, death in service, pension
● Annual personal development fund to explore your passions and hobbies beyond work
● Flexible hybrid working
● Annual performance-based bonus scheme of up to 8.3% of salary

We have a generous, bespoke training & development programme, curated according to employees’ career ambitions.

The Agency

Founded by four people in June 2021 who believed that a better type of media agency wasn’t just possible, but needed, from a standing start we are now 24 strong and one of the fastest growing media agencies in the world. Our clients include Livescore, Virgin Bet, Virtua, Moju, La Vie, Kroo, Carwow, Belvoir Farm, Duolingo, Tate & Lyle, Branston Pickle, Sarsons Vinegar, Movember, Swyft, ANNA Money and Estrid.

We are the Media Experience (MX) agency. We believe that experience is the most important factor to lean into when considering communication for clients, and our unique 3X approach brings together MX, CX and UX to powerful effect in a way that other agencies simply aren’t able to deliver. We're built on the power of 'and': brand and performance, art and science, data and creativity, man and machine.

Our headquarters are in Clerkenwell, London and we have fully global capabilities in-house. We’re home to intelligent people who want to create incredible work on interesting brands. We are 100% independent, with no external investment whatsoever. We won The Drum's Start-up of the Year Award in 2022.