New Business Diaries: Resilient pitching

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching.

They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

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Last updated 27 January 2026