360 OM
Newcastle (HQ), London & Kent offices
Website: 360
Founder: Tariq Mohammed and Romany Simpson
Year founded: 2017
UK headcount: <50
Offices: Newcastle, London and Kent
The bigger you get, the trickier it is to react to changes in the ecosystem.
Profile
360 OM began in 2017 as a performance marketing agency with a core focus on paid media. Since then, the agency has evolved into a performance and commerce-focused business, working across digital platforms to help brands connect media spend with product performance. With growing attention on emerging channels like TikTok Shop, 360 OM’s work now spans the intersection of marketing, commerce, and content.
360 OM is the agency of former Jellyfish exec, Tariq Mohammed, whose ambition to recreate the Jellyfish model has helped him to grow a team of 27 – which includes his former Jellyfish colleague, and co-founder and COO, Romany Simpson - and work with an international portfolio of brands including Tombola and Europcar. The strategic decision to diversify its products and services beyond paid media has proved to be a popular one, with 100% of revenue now retainer-based.
Newcastle-born Tariq, where 360 OM is headquartered, spent most of his life helping his dad out in the family business – an Indian restaurant – which is where he learnt his first business skillset. As the business grew, so did Tariq’s interest in marketing, which eventually earned him a distinction in his MA in Marketing.
Today, alongside its Newcastle base, 360 OM has offices in London and Kent, with an increased staff presence in South Africa – where many indie agencies are finding talent these days. The agency’s flexible approach to remote working has been a particularly big draw for acquiring and retaining talent.
Like many founders gearing up for the future, Tariq will be keeping a close eye on how AI disrupts the agency landscape, making sure growth is managed accordingly as teams evolve.
“The bigger you get, the trickier it is to react to changes in the ecosystem,” says Tariq. “What got us in the game won’t necessarily keep us in it in the long-term, so we need to keep evolving with the current climate and the challenges as they come along.”