Attachment
London (HQ), Dubai
Website: Attachment
Founders: Chris Elrin & Ben Saul-Garner
Year founded: 2015
UK headcount: <50
Offices: London (HQ), Dubai
A lot of our clients call us their secret sauce.
Profile
Entertainment and culture marketing agency, Attachment, has secured its place in the media world with a highly sought-after offering – hooking brands up with talent to elevate brand campaigns and help them show up in culture.
The journey began back in 2015, when co-founders Chris Elrin and Ben Saul-Garner launched Attachment as a simple talent procurement agency. Having worked in the media, marketing and entertainment industry for over 25 years, including at Universal, Chris had accumulated something quite valuable: a big book of contacts.
It started as a side hustle, sourcing talent for Google, but word quickly spread and they knew the opportunity was too big to miss; it was time to launch something more official.
Today, Attachment operates as a fully-fledged strategic consultancy working with major global brands including Spotify, airbnb and long-standing client Westfield. From live performances to brand activations, some of Attachment’s most notable campaigns over the past decade include facilitating global partnerships between Westfield, Taylor Swift and Lady Gaga, and launching the multi-million-pound Meerkat Music event featuring Take That in 2020.
But it doesn’t just deal with pop stars; earlier this year, Attachment procured actor Javier Bardem for Uber Eats' new campaign and UK brand platform.
Based in London with a second office in Dubai, Attachment is operating all over the world – increasingly in the US. Over the past 18 months, headcount has tripled to 20, and as it eyes up the film and fashion industries, it is anticipating headcount to further grow to around 35 over the next 18.
Attachment has established a successful business model over the past decade, seeing it feature on the Financial Times’ 1,000 fastest-growing European companies for four years in a row. Looking ahead, it sees a clear opportunity to grow the strategic side of the business and, ultimately, become better known.
“A lot of our clients call us their secret sauce, which is a good and bad thing because it means we’re a bit rubbish at telling everyone what we do. We need to be a bit more famous.”