Uncharted
International
Website: Uncharted
Founders: Hattie Matthews, Laura Jordan Bambach, Fern Miller
Year founded: 2024
UK headcount: <50
Offices: International
We’re an agency built for the future – deeply human-centred and deeply tech-driven.
Profile
The uncharted times we live and work in was the inspiration for the name and mission behind this new kid on the block, which is less than a year into its journey and already winning global clients.
The brains behind Uncharted are ex-Karmarama and Accenture marketer, Hattie Matthews, Gray’s former chief creative officer Laura Jordan Bambach, and ex-R/GA CSO Fern Miller, who have dedicated the past 12 months to combining their decades of experience to do it better.
Uncharted launched in March 2024, a tech-powered creative agency that has set out to blend both the best of human creative talent and the soup du jour, AI.
This approach has been rewarding so far, with early clients including Snapchat, Marlow Gin and White Ribbon Alliance, for which its first campaign was name-checked at the UN General Assembly last summer.
Alongside the socially impactful work it has been doing for the likes of Riveraction and Trans+ History Week, Uncharted has been forging strategic partnerships with martech companies to make sure it has access to the most advanced technology and can be more effective and efficient.
However, Uncharted is not on a mission to “get massive”. They don't want the agency to mirror “the old days” where it is all about headcount and selling hours. This time, the plan is to have a smaller core technology and a diverse community of talent that can be brought in as and when it is needed.
There is no official Uncharted HQ at present, with its community working from all corners of the globe – from Europe and the USA to Indonesia and Nepal – and allowing the agency to operate on a global scale.