The Account Executive, and wider account management team, manage the relationship between the client and the agency.
Account Handler; Client Services Executive. And sometimes (semi affectionately) as a ‘Suit’.
Often a Graduate Trainee or Apprentice entry-level position.
The Account Executive, and wider account management team, manage the relationship between the client and the agency. Account Executives are responsible for ensuring the smooth running of client accounts within the agency. They need to develop effective working relationships with client contacts, and all the key functions that go into creating the agency’s advertising output, including with the media agencies who are supplying media schedules. They will get involved with solving problems, attending meetings, drafting internal and external communications, and documenting progress on a variety of agency projects.
Account Executives are usually recruited as graduates from a wide variety of degree subjects, which include many non-vocational subjects, as well as Marketing, Advertising, Media and Business courses. At larger agencies this is done via formal graduate recruitment schemes, typically on an annual basis. Account Executives can also be taken on by agency apprenticeship schemes where there is no requirement for a degree, although A-Levels, or equivalent, are still expected, for example The Advertising and Media Executive Apprenticeship.
Account Executives can then go on to become Account Managers and Account Directors, before progressing into agency management roles. These promotions will come as a result of delivering excellent work for the client, managing effective relationships, finding and pitching for new business, and demonstrating a passion for the role. They need to have an interest and curiosity in their client’s sector. Some Account Executives transition into other agency disciplines such as Account Planning.