A quarter of a century is a long time to keep a firm hand on the tiller of a truly global campaign. This is the story of Keep Walking, Johnnie Walker’s brand platform first launched worldwide in 1999. It’s a tale of rise, fall and rise again; of mistakes made, lessons learned, and the rebuilding of an enormously valuable brand asset. A decade of challenge followed a decade of success, which required some serious thinking to get creatively back on-track. And there’s a simple but powerful moral to our tale, which is this: whatever you do, Keep Walking.