Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Marketing is an Investment

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

By Ian Whittaker

Non Members: £25

Members: £10

Details

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Agency Census 2023

According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA...

Non Members: £25.00

Members: Free

Details

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Q4 2023 Bellwether Report

UK companies revise their marketing budgets up to strongest levels in almost a decade.

Non Members: £140.00

Members: £99.00

Details

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Mental Health in the Workplace

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

Non Members: £50.00

Members: Free

Details

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The Menopause: The change we need to see

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

By Caris Brett and Sophie Dimond

Non Members: £99.00

Members: Free

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Q3 2023 Bellwether Report

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

Non Members: £140.00

Members: £99.00

Details

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Econometrics and the C-suite

How econometrics can help make marketing more accountable, more effective, and more profitable....

Non Members: £20.00

Members: £10.00

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Christmas amidst the Crunch 2

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

Non Members: £150.00

Members: Free

Details

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Q2 2023 Bellwether Report

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

Non Members: £140.00

Members: £99.00

Details

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Shift happens

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

By Rhona Glazebrook & Janet Markwick

Non Members: Free

Members: Free

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Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Eric Kreis

Non Members: £50.00

Members: Free

Details

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Q1 2023 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Rent, Repair, Re-sell: The rise of the circular economy

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

By Sophie Dimond

Non Members: £50.00

Members: Free

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InTouch11: Streaming

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

Non Members: £25.00

Members: Free

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Making Sense: The Commercial Media Landscape (Fourth Edition)

One of the striking findings of this report is the changing nature of the relationship between...

By Simon Frazier

Non Members: Free

Members: Free

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Making Sense: The Commercial Media Landscape (Third Edition)

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

By Simon Frazier

Non Members: Free

Members: Free

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Making sense. The Commercial Media Landscape (Second Edition)

The second IPA TouchPoints report highlights the growing gap between how younger and older...

By Simon Frazier

Non Members: Free

Members: Free

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Making Sense: The Commercial Media Landscape (First Edition)

A TouchPoints data report to help planners and advertisers to better understand the commercial...

By Simon Frazier

Non Members: Free

Members: Free

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IPA Annual Review 2022

We are an organisation with members at its core. Without them we could not achieve the variety of...

Non Members: Free

Members: Free

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Agency Census 2022

According to the 2022 IPA Agency Census, now in its 63rd year, total employee numbers within IPA...

Non Members: £25.00

Members: Free

Details

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Q4 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Attitudes towards the 2022 World Cup

An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...

Non Members: £50.00

Members: Free

Details

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Advertising Works 26

How marketing communications help a diverse range of organisations translate big ideas into...

Non Members: £65.00

Members: £45.00

Details

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Q3 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Marketing Effectiveness Roadmap 2022

A look at the levels of marketing effectiveness competency within the industry and sets out a...

Non Members: Free

Members: Free

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Trend Perspective: Health & Fitness

From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...

Non Members: £25.00

Members: Free

Details

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Christmas amidst the Crunch

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

Non Members: £150.00

Members: Free

Details

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Q2 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Audience Profile: HNWI

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

Non Members: £50.00

Members: Free

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Partnering for Growth

This report seeks to understand the characteristics and contexts that can create long-term,...

By Neil Perkin

Non Members: Free

Members: Free

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The Best Way for a Client to Brief an Agency

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

By BetterBriefs and Mark Ritson

Non Members: Free

Members: Free

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Q1 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details