Many parents do not realise that their social posts about their children can be used as materials for pornography. This French case details a strategy to raise awareness among parents of this risk and encourage them to change their behaviour accordingly. Creative was based around the concept of a 'Hidden Story' book designed to highlight the unforeseen dangers and a variety of digital media and retail partnerships were deployed to get the message out. The campaign gained large amounts of unearned coverage, including media reporting, and helped catalyse progress on a law protecting French children's image rights.