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BT Internet: How BT Northern Ireland moved faster than the fastest moving market
BT Internet: How BT Northern Ireland moved faster than the fastest moving market
BT Internet: How BT Northern Ireland moved faster than the fastest moving market
BT Northern Ireland was struggling to break into the internet service provider market, it was proving very difficult to stop people perceiving the company as just a telephone company. The campaign was to reposition the brand as one with extensive expertise in the ISP sector. Results were measured in payback, qualitative research and market share and seen to be a great success in all three areas