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Cadbury's Curly Wurly: The effect of an advertising relaunch
Cadbury's Curly Wurly: The effect of an advertising relaunch
Cadbury's Curly Wurly: The effect of an advertising relaunch
Revitalisation campaign for Cadbury's Curly Wurly. Brand was suffering low sales and had no advertising in 5 years. Relaunch in 1982. Evaluation: dramatic improvements in sales, penetration, awareness. A relatively small budget campaign that had substantial sales effect.