Caledonian MacBrayne Ferries: Having a Caledonian MacBraynewave
Caledonian MacBrayne Ferries: Having a Caledonian MacBraynewave
Caledonian MacBrayne Ferries: Having a Caledonian MacBraynewave
A ferry service which had been running for over 150 years was faced with a competitive tendering process to retain the services it was currently operating. To succeed it needed to increase its revenue from the tourist market. Using TV and national press for the first time the company was able to achieve revenue increase