This paper demonstrates how you can turn round a business with minimal budget by utilising data analysis, creativity, and brand distinctiveness in one of the most functional media channels – text messaging. To rebuild after Covid, the Australian and New Zealand brand, Concierge Car Wash, wanted to increase returning customers and win back 'lost' users without cutting its prices. With only a thinly-populated database and a messaging platform as resources and no other marketing activity, communications sent quirky texts and added value offers tailored to audience segments. Revenue generated by this strategy was more than five times its goal.