Direct Debit: The popularisation of Direct Debit

It took several campaigns to win over a sceptical public but by 1997 a climate of positive opinion was created. Bill paying customers saved 640m hours in 1997 alone. Since 1985 the service saved British industry £3.6m. Advertising paid for itself 40 times over, responsible for £700m of financial savings. Mailings effectiveness increased by 30%