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Eurosites: Freedom to be, A Direct Marketing Success Story
Eurosites: Freedom to be, A Direct Marketing Success Story
Eurosites: Freedom to be, A Direct Marketing Success Story
Holidays in the European self-drive campsite / camping sector were in decline and although Eurosites had a market position of number 3 it had a negative image of low quality, due to heavy discounting. To appeal to its mainly affluent audience Eurosites embarked on a direct marketing campaign which through innovative targeting and results analysis helped to build the brand and create an impressive response