Evening Standard Classified: If You're Not in the Standard, You're Not Getting Through
Evening Standard Classified: If You're Not in the Standard, You're Not Getting Through
Evening Standard Classified: If You're Not in the Standard, You're Not Getting Through
Objective: to reverse the decline in the Evening Standard's classified recruitment advertising during a severe recession. Target audience: recruiters, personnel managers, job specifiers. Media: mailings and posters. Results: dramatic improvements in percentage volume, market share, revenue increases, new clients and staff morale. Campaign paid for itself three times over.