Farmers Table Chicken: Selling a brand in a commodity market
Farmers Table Chicken: Selling a brand in a commodity market
Farmers Table Chicken: Selling a brand in a commodity market
Campaign for Farmers Table Chicken. Objective: to brand and advertise a range of chicken products in a commodity market. Media: tv, trade press, point of sale material. Evaluation: sales and brand shares increased in advertised areas compared with non-advertised areas. Advertising proved cost-effective.