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Fine Fare: The launch of the new Birchwood Superstore
Fine Fare: The launch of the new Birchwood Superstore
Fine Fare: The launch of the new Birchwood Superstore
Launch of the Fine Fare superstore in 1980. Objective: 'generate turnover', catchment share and outside draw. Media: TV, local and regional press. Evaluation: immediate turnover after the launch was in excess of targets. Increase in trial as a result of the curiosity the advertising had created.