Green Giant retained leadership in canned sweetcorn market against competitors, own label and at premium prices. This paper shows how consistent advertising maintained this leadership. Over the decade from 1982-1991 market share grew from 37% to 40% while volume grew 67%, campaign also helped to grow sweetcorn market as a whole. Constant 400 TVR burst per year. Paper summarises the financial benefits of the long-term campaign. Shows how single-minded strategy, using small weights but kept consistent can build a momentum which encourages both trade and consumer loyalty as well as profit.