Home Protection: How advertising helps fight crime
Home Protection: How advertising helps fight crime
Home Protection: How advertising helps fight crime
COI campaign to improve household security by promoting the installation of window locks. Media: TV bursts in test areas. Evaluation: increase of 128% (of sales in DIY and hardware stores) in advertised versus control areas. The advertising reinforced rather than increased concerns about burglary and highlighted the simple step to take that could guard against it.