Local Enterprise Development Unit: Stimulating Enterprise Awareness and Creating Employment in Northern Ireland

Against a backdrop of flagging new enterprise growth and an unemployment rate of 2.2% there was a need to reinvigorate Northern Irelands enterprise spirit. A direct response TV campaign to drive initial enquiries led to over 6700 good enquiries and follow up, with 800% featuring actual business ideas. This should lead to the creation of over 600 jobs. Valuable planning lessons were learnt on weight, timing and frequency of transmission schedules