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Macpherson Paints: Please adjust your image before leaving
Macpherson Paints: Please adjust your image before leaving
Macpherson Paints: Please adjust your image before leaving
1988 campaign for a new product to be sold to the trade. Studies had shown the product had promise but this was not being realized, a campaign was needed to alter the attitudes of architects and designers the 'decision-makers'. Coloflek used trade magazines + brochure, research showed product became more visible.