Mercury: Putting Mercury on the map in the residential phone market
Mercury: Putting Mercury on the map in the residential phone market
Mercury: Putting Mercury on the map in the residential phone market
With 'hats on the phone' advertising and modest spend Mercury were able to take on British Telecom and position itself in the residential phone market in the early 1990's. Campaign needed to overcome current perceptions of Mercury, consumer inertia and distribution problems.