NatWest Loans: Business development loan advertising
NatWest Loans: Business development loan advertising
NatWest Loans: Business development loan advertising
Four press bursts in 1984-85 aimed at small to medium sized businesses. Success assessed by coupon response measurement, the Small Businessman Tracking Survey and an analysis on a monthly basis of the loan data. A clear picture of the campaign's success emerged showing its effectiveness and high sensitivity in the market to advertising activity.