Each year 1 in 4 experience a mental health problem, costing the economy up to £99bn each year. Stigma is a large contributor to the devastation caused: of those who report mental health stigma, 1 in 5 say it’s the reason they’ve lost a job. Mental health remains taboo for blokes. Time to Change developed a campaign to shift men’s behaviour, inspiring them to step in if their mates’ experiencing mental health problems. The campaign inspired 405,765 blokes (first burst) and 470,360 (second burst) to change behaviour, resulting in a potential social value between £3.07 and £6.15 for every £1.