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rightmove.co.uk: Making the Wright move for rightmove.co.uk
rightmove.co.uk: Making the Wright move for rightmove.co.uk
rightmove.co.uk: Making the Wright move for rightmove.co.uk
The aim was to build awareness quickly and attract estate agents to develop a partnership. Ex-footballer Ian Wright was used and was seen to have contributed successfully to the campaign. A substantial increase in advertising and brand awareness was achieved