S1jobs launched into a fiercely competitive marketplace. An integrated creative idea: 'In the wrong job?' was used to target potential job seekers (and employers) within the Scottish market. S1jobs managed to supersede all traffic targets set and gained unprecedented brand awareness in a short space of time. Within just six weeks s1jobs was generating more than one million page impressions per month, almost double the equivalent of the UK's no.1 job site. S1jobs is now the only Scottish job site in the UK's top 10