Sainsbury's Magazine: How consumer magazines are helping make Sainsbury's great again

Sainsbury's 'Try something new' campaign aimed to dleiver an extra £2.5 billion in revenue and help to achieve a sales-led recovery in profits after a period of declining growth. Research suggested that supermarket shoppers were 'sleep-shopping' and needed inspiration to try something different. Quite apart from the sales effect of the advertising, the campaign helped to produce an additional £137.5 million in profit over a two year period