Solvite: How incredible advertising power helped Solvite add real value

This paper covers the advertising history of Solvite adhesive since 1978. A Consistent TV campaign and modest spend (?12m per year) led to a cumulative price premium and achieved brand leadership. This has created long-term payback of more than £65m. ROI is greater thatn 540%. Argues that growth and ROI would not have been achievable without advertising