Syndol: How new thinking and a massage showed that life can begin at 30

Unusual advertising to rejuvenate Syndol a 30 year old painkilling brand. The campaign ignored the usual conventions of pharmaceutical advertising and made Syndol the fastest growing headache tablet in the UK. Sales increased and changed the way consumers think about Syndol, all achieved on a modest budget in competition with high spenders like Nurofen and Anadin