This case describes how the charity, FareShare, drew the nation’s attention to the issue of child hunger. The FareShare holiday hunger campaign, ActiveAte, generated huge news coverage, and resulted in government, business and public support. The campaign also sparked the footballer Marcus Rashford and other high profile celebrities to back the campaign. At the end of the period, the charity’s income had risen from £16m to £72m, and 76% of the UK population were aware of the issue. Several Government measures were also introduced to address the problem.