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The Real McCoy Crisps: How product, brand and advertising worked in perfect harmony
The Real McCoy Crisps: How product, brand and advertising worked in perfect harmony
The Real McCoy Crisps: How product, brand and advertising worked in perfect harmony
Paper looks at the contribution advertising made to establishing the brand in its launch period (1987/88) and later in 1990 increasing growth trend despite competition. Ads were well-recalled, and brand gained added value. Advertising helped create a new market sector and prepared for long term brand success.